Car Dealership Advertising Practices

Our thanks to Mr. Eric Lai and the Toronto Star Wheels section for allowing us to provide a response to one of their reader’s questions last Saturday, August 22, 2009.  The article is hereand also in PDF format.

The legislation referred to in the article can be found here:

• federal Competition Act;
• Ontario’s Consumer Protection Act, 2002; and
• Ontario’s Motor Vehicle Dealers Act, 2002 (“MVDA 2002”).

New regulations to the MVDA 2002 are coming into effect in January, 2010 which will also add to the advertising requirements.

Complaints can be made to the Ontario Motor Vehicle Industry Council (www.omvic.on.ca) and the Registrar has the power to investigate advertising practices.

Our thanks again to Mr. Eric Lai and the Toronto Star Wheels section for allowing us to participate.
Gregory Chang
Toronto Insurance Litigation Lawyer